Valuation
DCF vs. multiples: choosing a valuation approach
When discounted cash flow tells the better story, and when market comparables are the more honest answer.
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VR Advisory Services
Rigorous, deliberate analysis. Decisions you can stand behind.
I'm Veena Rajaram — a fractional finance and financial modelling consultant. I help founders and finance teams turn messy numbers into models, forecasts, and valuations that hold up to scrutiny, so the call you make next is the right one.
CA — Chartered Accountant
CFA
FRM
Services
Senior finance expertise, on the terms your business needs.
Fractional and project-based support across the work that moves decisions — from forecasting and valuation to month-end discipline.
Fractional FP&A
Budgeting, rolling forecasts, and management reporting that give leadership a clear, current view of performance and runway.
Learn more →Financial Modelling & Valuation
Investor-grade three-statement models, unit economics, and valuations — scenario and sensitivity analysis that stands up to diligence.
Learn more →Fundraising Support
Projections, data rooms, and the financial narrative that help you raise capital with confidence and answer investor questions.
Learn more →Working Capital & Cash
Cash flow forecasting and working-capital review — mapping the conversion cycle and the levers that keep operations funded.
Learn more →Controller Support
A repeatable month-end close, reconciliations, and financial controls that shorten the time to numbers you can trust.
Learn more →Bookkeeping & Systems
Clean, reliable records and the right tooling to keep them accurate as you scale — the foundation everything else rests on.
Learn more →Why work with me
Decisions move when the numbers are credible and the story is clear.
Three qualifications — CA, CFA, and FRM — behind every model, forecast, and valuation. Rigor where it matters, plain language where it counts.
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Defensible numbers
Models and valuations built to withstand investor and audit scrutiny.
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Decision-ready, not just data
Clear options and recommendations — analysis translated into the call to make.
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Senior capacity, fractional cost
The finance leadership of a CFO without the full-time overhead.
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Hands-on and responsive
You work directly with me — not a hand-off to a junior team.
Whom I serve
Specialised finance support across the growth journey.
Founders & Entrepreneurs
From "what is my company worth?" to "how do we close this round?" — a valuation you can defend and a story investors buy.
CFOs & Finance Leaders
Board-ready models, KPI packs, and forecasts — plus a fractional lift when you need senior capacity without a full-time hire.
Investors & Family Offices
Buy, sell, or hold with conviction — independent valuations, financial diligence, and clear-eyed scenario analysis.
SMEs & Boards
Clear options, not noise — feasibility papers, working-capital reviews, and decision memos that move the agenda forward.
Insights
Notes on finance, modelling & decisions.
Short, practical pieces for founders and finance teams. (Placeholder articles — swap in your own when ready.)
Fundraising
The forecast founders actually need before a raise
What investors look for in a model — and the three assumptions that get challenged first.
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Working Capital
Reading your cash conversion cycle
A simple way to see where working capital is trapped — and the levers to free it up.
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About
Veena Rajaram
A Chartered Accountant, CFA, and FRM, I founded VR Advisory Services to give growing companies senior finance expertise without the full-time cost. My work spans FP&A, financial modelling, valuation, and working capital — the deliberate analysis behind confident decisions.
Based in Hyderabad, working with clients across geographies and time zones.
Work with meLet's talk about your numbers.
Whether it's ongoing FP&A, a model for your next raise, or steadier month-ends — tell me what you're working on and I'll come back with how I can help.