Better numbers.Better decisions.Better businesses.
I'm Veena Rajaram, a fractional finance and financial modelling consultant. For founders and finance teams, I build the models, forecasts, and valuations that make hard calls obvious, and leave the business stronger for having made them.
Senior finance expertise, on the terms your business needs.
Fractional and Project-based support across the work that moves decisions: from forecasting and valuation to month-end discipline.
Fractional FP&A
Budgeting, rolling forecasts, and management reporting that give leadership a clear, current view of performance and runway.
Learn more →Financial Modelling & Valuation
Investor-grade three-statement models, unit economics, and valuations, with scenario and sensitivity analysis that stands up to diligence.
Learn more →Fundraising Support
Projections, data rooms, and the financial narrative that help you raise capital with confidence and answer investor questions.
Learn more →Working Capital & Cash
Cash flow forecasting and working-capital review: mapping the conversion cycle and the levers that keep operations funded.
Learn more →Controller Support
A repeatable month-end close, reconciliations, and financial controls that shorten the time to numbers you can trust.
Learn more →Bookkeeping & Systems
Clean, reliable records and the right tooling to keep them accurate as you scale: the foundation everything else rests on.
Learn more →Decisions move when the numbers are credible and the story is clear.
Three qualifications (CA, CFA, and FRM) behind every model, forecast, and valuation. Rigor where it matters, plain language where it counts.
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Defensible numbers
Models and valuations built to withstand investor and audit scrutiny.
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Decision-ready, not just data
Clear options and recommendations: analysis translated into the call to make.
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Senior capacity, fractional cost
The finance leadership of a CFO without the full-time overhead.
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Hands-on and responsive
You work directly with me, not a hand-off to a junior team.
Specialised finance support across the growth journey.
Founders & Entrepreneurs
From "what is my company worth?" to "how do we close this round?": a valuation you can defend and a story investors buy.
CFOs & Finance Leaders
Board-ready models, KPI packs, and forecasts, plus a fractional lift when you need senior capacity without a full-time hire.
Investors & Family Offices
Buy, sell, or hold with conviction: independent valuations, financial diligence, and clear-eyed scenario analysis.
SMEs & Boards
Clear options, not noise: feasibility papers, working-capital reviews, and decision memos that move the agenda forward.
Veena Rajaram, CFA, CA
A Chartered Accountant, CFA® charterholder, and certified FRM, I founded VR Advisory to give growing companies senior finance expertise without the full-time cost. My work spans FP&A, financial modelling, valuation, and working capital: the deliberate analysis behind confident decisions.
Based in Hyderabad, working with clients across geographies and time zones.
Work with meLet's talk about your numbers.
Whether it's ongoing FP&A, a model for your next raise, or steadier month-ends: tell me what you're working on and I'll come back with how I can help.